Sony Walkman NW-E040 by you.With several cute colors available  for the changeable front panel with a cap, Sony is telling Apple they don’t need to be the tiniest to sell. Three versions are available: NW-E042 (2GB), NW-E043 (4GB) and the NW-E044 (8GB). All versions play MP3, WMA, ATRAC, PCM WAV and AAC music files and equipped with an FM tuner. No pricing yet but release date is May 16 in Japan.

Read on for the video (Japanese)