[CES] Bewegend: Philips Activa MP3-Player

5. Januar 2010 | by Silvia Kling

Bloß nicht auf der faulen Haut liegen. Nicht beim Musikhören, und schon gar nicht zu Beginn des Jahres. Da sind doch all die guten Vorsätze noch frisch, Kalorienzählen und Fitness hoch im Kurs. Und genau da kommt Philips ins Spiel. Mit dem neuen Audio-Player Activa, den der niederländische Elektro-Riese auf der CES in Las Vegas vorstellt und der uns das sportlich-aktive Leben versüßen soll.

Denn ein Player, der ermunternden Zuspruch gibt, wenn die Kraft beim Workout nachzulassen droht, das hat was. Ja, weiter so. Nicht aufgeben. Wenn man dann voll aufdreht, passt sich der Sound automatisch dem körpereigenen Rhythmus an, schnellere Musik wird aus dem Audio-Fundus ausgewählt. Auch das sehr motivierend. Und nach getaner Arbeit kann man sich dann am Resultat der Ertüchtigung ergötzen, an persönlichen Bestleistungen etwa oder dem Kalorienverbrauch.

Ab April weltweit zu haben. Für 130 Dollar.

Pressemitteilung nach dem Seitenwechsel.

*** techPR/Press Release – PHILIPS DELIVERS ON HEALTHY LIVING PROMISE WITH NEW ACTIVA PORTABLE AUDIO PLAYER AND EXPANDED DIRECTLIFE AVAILABILITY

Whether managing overall daily activity or monitoring workouts, Philips delivers inspiration, motivation and instant feedback

Las Vegas, NV – Royal Philips Electronics (NYSE: PHG, AEX: PHI) today launched its Activa portable audio player at the Consumer Electronics Show (CES) 2010. With a focus on motivating people to improve their fitness, the Philips Activa is the latest innovation in the company’s family of solutions to help people lead healthier, more active lifestyles. In addition to the Activa, Philips also announced that its DirectLife daily activity monitor and personal coaching will be launched in the UK and Germany in early 2010.

Activa helps motivate people to work out more frequently and intensely by providing real-time vocal feedback on their performance, and music that automatically adjusts in tempo to match their pace. When people increase their speed, faster music from the music library is selected. Slow down, and Philips Activa offers words of encouragement. Featuring a sleek exterior designed to offer durability and style, the Philips Activa will be available worldwide in April 2010 at a suggested retail price of $129.99.

„At Philips, we understand that people struggle to find the time and motivation for physical exercise, even though we all appreciate its importance,“ said Bret Furio, Senior Vice President, Philips Consumer Lifestyle North America. „Our Activa portable fitness device is the latest in a line of innovations from Philips that help solve that issue by turning good intentions into actual behavior.“

TempoMusic feature ensures that song selection matches workout intensity
TempoMusic is proprietary software developed by Philips and built into Activa that automatically matches music to a user’s workout pace. It starts by analyzing the user’s music library, storing a detailed set of characteristics for each song, including several related to tempo, to help choose motivating songs for working out. The software also asks users to identify a song that inspires them to work harder and also reflects the type of music they like. By combining these features, TempoMusic is able to choose songs for uploading that are similar to this selected song, ensuring that each user has a library of performance-inspiring workout music that matches their own unique preferences.

The Activa difference:

Features for getting the most out of your workout:
A set of pre-loaded songs ensures that Activa can be used for a workout right out of the box
TempoMusic matches music with workout pace
Audio feedback means that users don’t have to break their stride to see how they are doing
Progress monitoring lets users track performance against goals and beat previous records
Works in conjunction with Philips Songbird, providing workout result and access to a user’s entire music library by syncing seamlessly with their computer
Designed for sport: sport headphones with ear hooks, clip-on design, protective pouch, cable clip management

The latest step in Philips‘ commitment to health and well-being
The launch of Philips Activa is the latest step in Philips‘ commitment to be the global leader in health and well-being, and follows the launch of Philips DirectLife in October 2009. A customized, interactive fitness program, Philips DirectLife offers a fun and simple solution for people eager to adopt a more active lifestyle. DirectLife records a person’s daily movements via a wearable state-of-the-art Activity Monitor. Information is then transferred to a personal web page that keeps track of progress, and a personal coach is available to help users set goals, receive individualized feedback, and obtain advice on making healthy lifestyle changes.

Philips DirectLife will continue to expand in 2010, launching in Germany in January followed a few months later by the United Kingdom.

TechStats

Philips Firmenname: Royal Philips Electronics
Im Internet: www.philips.com, www.philips.de
Hauptsitz: Amstelplein 2, 1096 BC Amsterdam, Niederlande
Gegründet: 1891
Management: Frans van Houten (President & CEO)
Umsatz: 23,2 Milliarden Euro (2009)
Mitarbeiter: Etwa 116.000 weltweit

Royal Philips Electronics mit Hauptsitz in den Niederlanden ist ein Unternehmen mit einem vielfältigen Angebot an Produkten für Gesundheit und Wohlbefinden. Als Unternehmensziel gibt der Konzern an, die Lebensqualität von Menschen durch zeitgerechte Einführung von technischen Innovationen zu verbessern. ... Weiterlesen

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Comment (1)

  1. Bastian says:

    Dieses Konzept ist prinzipiell ja eigentlich nichts Neues. Meiner Meinung nach springt Philips damit nur auf den momentanen Fitness-Hype auf. Was mich allerdings stutzig macht ist die interaktive Songauswahl. Wenn man bedenkt, dass Songs in der Regel 3 Minuten lang sind wird es doch irgendwie schwierig, sich immer dem „aktuellen“ Tempo des Trägers anzupassen.

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