[MWC 2009] GPS-Handys: Garmin und Asus kooperieren bei Mobiltelefonen

4. Februar 2009 | by Alex Reiger

garmin-asus-nuvifone-g60-mwc-2009-barcelona by techfever.Soeben flattert diese Meldung in unseren e-Briefkasten, derzufolge der GPS-Pionier Garmin und Netbook-Revolutionär ASUS künftig zusammenarbeiten und unter dem Namen Garmin-Asus Co-Brand-Mobilfunkprodukte auf den Markt bringen werden. Das erste Produkt wird ein das bislang als „nuvifone“ bekannte Handy sein, dessen finaler Verkaufsname nun „nuvifone G60“ sein soll.
Das nuvifone G60 soll noch im ersten Halbjahr 2009 auf den Markt kommen. Verschiedene weitere Garmin-Asus-Smartphones sollen ebenfalls dieses Jahr präsentiert werden. Übernächste Woche in Barcelona beim MWC werden die neuen Partner voraussichtlich das zweite Garmin-Asus-Modell vorstellen.

LBS-centric Mobile Phones
Cayman Islands and Taipei, Taiwan/February 4, 2009/ — Garmin Ltd. (NASDAQ:
GRMN) and ASUSTeK Computer Inc. (TAIEX: 2357) today announced a strategic alliance that
will leverage the companies’ navigation and mobile telephony expertise to design, manufacture
and distribute co-branded location-centric mobile phones. Garmin and ASUS have already
begun joint development on a diverse mobile phone product line, which will be known as the
Garmin-Asus nüvifone™ series. The companies expect to bring to market several Garmin-Asus
nüvifone models in 2009, and a new Garmin-Asus nüvifone model will be announced at the
Mobile World Congress trade show in Barcelona, Spain, February 16-19, 2009.
“We believe that converged devices are an emerging opportunity,” said Dr. Min Kao, chairman
and CEO of Garmin Ltd. “This alliance is advantageous to both companies because it allows us
to combine our resources and establish a strong foundation from which we will innovate and
introduce the world to the benefits of LBS-centric mobile phones. We’ve been working with
ASUS for over one year on the initial nüvifone that was announced in 2008 on the basis of an
ODM relationship. Learning from this experience, we concluded that by leveraging and
combining our respective industry-leading areas of expertise at a higher level, we will be able
not only to significantly expand our product line, but also to shorten our product development
time. We believe that through this strategic alliance we are uniquely positioned to deliver the
world’s best integrated and most compelling GPS-enabled mobile devices.”
“This alliance allows ASUS and Garmin to seamlessly combine the strengths of both companies
to offer market leading mobile phone solutions that are of the best design and highest quality.
ASUS and Garmin both believe strongly in the continuous investment of R&D resources to
unfailingly provide leading-edge innovations to people and businesses,” said Jonney Shih, CEO
of ASUSTeK Computer Inc. “Through this alliance, our companies will continue to develop
innovations that simplify life. Our technologies should accommodate our customers, not the
other way around. We believe all devices should perform and communicate seamlessly not just
anytime and anyplace, but in real time, in real places, and we’re confident the nüvifone series
will meet this objective.”
All Garmin-Asus nüvifone devices will continue the product vision of the original nüvifone and
will be LBS-centric devices that seamlessly connect, communicate and navigate. The original
Garmin nüvifone that was announced in 2008 will be re-branded as the Garmin-Asus nüvifone
G60. The Garmin-Asus nüvifone G60 is expected to be delivered in the first half of 2009, and
additional information about the Garmin-Asus nüvifone G60 will be released at the Mobile World
Congress trade show.
LBS functionality is core to the Garmin-Asus nüvifone series, which will offer the same
turn-by-turn, voice-prompted navigation features found on high-end Garmin portable navigation
devices (PND). It has preloaded maps and millions of points of interest that allow drivers to
quickly find a specific street address, establishment’s name or search for a destination by
category. In addition, the nüvifone includes quick access to online points of interest through
internet enabled local search. The nüvifone harnesses the power of the worldwide web and
information about local merchants and attractions is continually updated. The nüvifone also
features Ciao!™, a social networking application that bridges the gap between multiple location
based social networks and integrates them seamlessly into one device.
The Garmin-Asus alliance was disclosed during a press conference in Taiwan on February 4,
2009. Analysts or journalists unable to attend the Garmin-Asus announcement in Taiwan are
invited to participate in a webcast or via phone on February 4, 2009, at 11:00 am EST
(10:00 am CST). Webcast details are available at www.GarminAsus.com/pressroom.
Garmin-Asus nüvifone models will be on display at the Garmin-Asus booth at the Mobile World
Congress trade show in Barcelona, Spain, February 16-19, 2009 (7C37, hall 7). Journalists
should contact the Garmin or Asus media contacts to arrange a live demonstration or
interviews. Additional information is available at www.GarminAsus.com.
About Garmin and ASUS
Garmin is the global leader in satellite navigation, and has sold more than 43 million devices.
Currently celebrating its 20th anniversary, Garmin has pioneered navigation and communication
devices that enrich people’s lives. Garmin’s market breadth in the GPS industry is second to
none having developed innovative products and established market leadership position in each
of the markets it serves, including automotive, aviation, marine, fitness, outdoor recreation and
wireless applications. Garmin achieved the worldwide number one spot for mobile navigation
devices in 2007 by more than doubling its shipments on 2006 and increasing its market share.
According to research conducted by Canalys, a leading independent technology market analyst
firm, in the third quarter of 2008 Garmin held 35 percent of the worldwide PND market with an
approximately 50 percent share in the U.S. and a 20 percent share in Europe.
Garmin has been on the leading edge of mobile phone navigation having launched several
products into the mobile market including Garmin Mobile off-board navigation and Garmin
Mobile XT, an on-board navigation solution. First announced in 2005, Garmin Mobile off-board
navigation was the first server-based navigation application to visually depict and constantly
update the user’s position on a detailed moving map. These navigation applications include
access to dynamic, location-relevant content like traffic reports, fuel prices, flight status and
weather information. Garmin’s on-board and off-board navigation solutions have been adopted
by numerous mobile phone manufacturers and network operators, and are currently available
on over 500 different phone models.
ASUS is a technology leader in the IT industry and offers everything from PC components to
complete solutions including notebooks, desktops, smart phones, PDAs, broadband
communications products, LCD monitors and wireless applications. ASUS is recognized
worldwide for the Eee PC™, an ultramobile PC noted for its combination of light weight and
ease of use. In 2007, one in three desktop PCs sold was powered by an ASUS motherboard;
and ASUS has been the fastest growing notebook brand for the past eight consecutive quarters,
ranking fifth in the world in Q3 2008. The company’s 2008 revenues reached $8.2 billion (U.S.
dollars). Through its unyielding commitment to innovation and quality, ASUS has won numerous
international awards. ASUS has been ranked amongst BusinessWeek’s InfoTech 100 for 11
consecutive years, placing ninth in 2008. ASUS has also achieved the number one title in the
annual league table of Taiwan Top 10 Global Brands IT Hardware category with a brand value
of $1.324 billion (U.S. dollars).
ASUS is a rising contender in the design, manufacture and distribution of mobile phones, and
has exclusive intellectual property rights in 3G core technologies. These 3G technologies are
paving the way for 4G in the near future. With over 800 employees devoted to R&D and
business development for smart phones, ASUS has successfully launched phones in 20 countries
with major operators such as Vodafone, O2, Orange and TIM. ASUS’ telecom industry footprint
has grown significantly since the company introduced its first PDA in 2001 and mobile phone in
2004. Today, ASUS is recognized as one of the top three Windows Mobile brands in Russia and
Eastern Europe. With stylish facades and excellent user interfaces, ASUS phones have passed
strict design criteria to win the Japanese G-Mark Design and German iF Awards — accolades
that position ASUS as a leader in mobile phone design.
Garmin is a registered trademark, and Ciao! and nüvifone are trademarks, of Garmin Ltd. ASUS
is a registered trademark and Eee PC is a trademark of ASUSTeK Computer Inc.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding expected
product delivery dates are forward-looking statements. Such statements are based on management’s current expectations.
The forward-looking events and circumstances discussed in this release may not occur and actual results could differ
materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to,
the risk factors listed in the Annual Report on Form 10-K for the year ended December 29, 2007 and the Quarterly Report
on Form 10-Q for the quarter ended September 27, 2008 filed by Garmin with the Securities and Exchange Commission
(Commission file number 0-31983). Copies of these filings are available at
www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-
looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly
update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

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  1. […] seit vergangener Woche kursierten Spekulationen um das Garmin-Asus-GPS-Mobiltelefon. Mit der Pressemitteilung und den ersten Bildern ist das M20 […]

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